What is DECODED?
The time a patient spends in the operating theatre represents barely 5% of their journey. The other 95% unfolds around it: investigating online, using AI, social media, WhatsApp, booking an appointment, asking questions about the procedure, evaluating the quote, pre-op preparation, the recovery period, follow-up appointments and ultimately, deciding whether they would recommend the clinic or specialist.
DECODED puts that other 95% firmly in focus: the patient acquisition, the first consultation, the decision-making process, preparation, recovery and what happens when things don't go to plan.
Surgery remains at the heart of everything. But it is no longer the only part of the story. The premise is simple: if you want to build an exceptional clinical practice, you need to understand the complete patient journey.
Who is DECODED for?
Surgeons
Patient coordinators & concierge teams
Nursing & clinical teams
Clinic owners & management teams
Special Guests
ManuelFernándezNavarro
The entrepreneur who redefined the aesthetic medicine business in Europe.
Special Guest
A multidisciplinary programme requires someone who understands the industry from every angle: its pressures, its language and its hidden complexities. But also, someone who has not spent their entire career looking at the patient journey from a single perspective. Someone who knows how to ask the right question at the right time.
At DECODED, our Special Guests connect the different perspectives that shape the programme. They bridge what the surgeon explains with what the patient coordinator experiences, what the patient needs and what the clinic manager needs to understand.
They translate without oversimplifying. They challenge without confronting, bringing a unique perspective on business, growth and profitability, because medical excellence needs a sustainable model behind it.
DECODED explores both: how to practise better medicine, and how to build stronger practices around it.
Juan JoséChacónQuirós
A global reference in innovation within aesthetic healthcare.
Special Guest
The speakers
4 key areas
The programme
The programme is built around the complete patient journey. Every session explores a critical stage of that journey from the different perspectives of those that make it happen. Because transforming a clinical practice is not simply about acquiring more technical knowledge. It is about understanding the entire system.
- Awareness
- Conversion
- Consultation
- Surgery
- Recovery
- Loyalty & advocacy
A surgeon who understands what happens before the first consultation and after surgery will still operate with the same surgical skill. However, they will make better decisions, because the decision to undergo surgery is rarely made inside the consultation room. It comes afterwards.
Early Bird
There are two kinds of people. Those who hear about what happened afterwards and those who were there when it happened. DECODED opens its doors in September 2027, but some will be the first in the queue. Leave your details and we will let you know as soon as the Early Bird tickets are released.
From that moment, a 72-hour priority window begins.
Those who secure their ticket within those first 72 hours will not only receive DECODED's most advantageous booking conditions, but they will also receive an exclusive Founder Badge, together with special benefits reserved only for the first to sign up. After the first 72 hours, Early Bird booking will stay open, but the Founder Badge will no longer be available. Leave your details and when tickets become available, you will be among the first to know.
Rising Stars
There was a phrase Professor Jaime Planas often repeated in the operating theatre, and those who worked alongside him still remember it clearly:
"A good idea can come just as easily from the most experienced surgeon as from the newest resident."
That openness to new ideas, wherever they come from, is exactly the spirit DECODED wants to bring to the stage.
RISING STARS is the 2027 Planas Congress initiative created to discover two surgeons who represent the next generation of surgical talent.
We are looking for surgeons with between three and seven years of experience, a strong clinical practice, independent judgement and something genuinely worth sharing.
The two selected Rising Stars will join the scientific programme of DECODED 2027, taking the stage alongside the congress faculty to present their work to fellow speakers and attendees.
We are not looking for well-known names. We are looking for talent. Perspective. And a distinctive way of thinking about surgery.
Want to present your work at DECODED?
The Rising Stars call for applications is now open. The stage could be yours.
